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About Us

DON’T SETTLE FOR SILVER

We are not satisfied with 99%, we want to be the best always and everywhere. We believe that people who live for their sport deserve only the best. As a result, our primary focus is on quality. All our supplements have been developed on a scientific basis and have been extensively tested by top athletes from different disciplines in different conditions. All this with one goal, to make sure you can get the best out of yourself.

For athletes from athletes

As a MX-rider, a current and a former cyclist, we know all about the importance of quality food supplements. Unfortunately, many supplements contain constituents which often cause isotonic drinks to be sticky and unpleasant to drink. Based on our own experiences and a vision focused on improvement, we started developing our own products. Performing at a high level every day is very demanding for your body, the right supplements can help you to recover faster and make the difference between winning or losing. 

our Founders

Brent Luyckx

Brent Luyckx

CEO & Co-founder

I started 4Gold because I believed that it could be much better. As a former cyclist I experienced that the quality and gastrointestinal friendliness of certain supplements did not meet my requirements. With 4Gold, we want to optimize sports performance by exploring the possibilities to create additional and revolutionary interfaces between sports nutrition and DNA.

Mathieu Van der Poel

Mathieu Van der Poel

Co-founder

As a professional cyclist I am constantly looking for the latest trends and innovations in sports to improve my performances. With that in mind and a believe that high quality sports supplements can make a difference, I started 4Gold. I am strongly convinced that our scientific DNA approach can help me and other athletes to have a bigger chance in achieving our goals.

Axel Roelants

Axel Roelants

Co-founder

As a current enduro motorcross rider I know how important good quality supplements are for your health and optimal performances. During races we often ride more than 7 hours with our bike in hard circumstances. With our prime focus on quality and innovation, we are helping people to become the better version of yourself.

our Team

Nikolaas Van Riet

Nikolaas Van Riet

R&D Consultant

As a former competitive mountainbiker, I’ve always looked for the latest scientific developments and insights to take my performance to the next level. My scientific education and unique specialization in nutri-genomics and nutrigenetics should support 4Gold in the search for the best supplements to get the best out of every athlete regardless of their DNA.

Gil Van Laer

Gil Van Laer

Head of Marketing

Just like an engine our body needs the right fuel to perform. Nutrigenomics take into account the uniqueness of human DNA and the influence of diet on an individual’s performance. This innovative scientific vision made me decide to join the team and help 4Gold to become one of the leading brands in the industry.

Timothy Gudders

Timothy Gudders

Communication & operations

Fascinated by the mindset at 4Gold combined with my passion for sports and a determination to continuously do better, I decided to join the team. With 4Gold, we are creating the ability to seize your full potential. The moment when an athlete is actually performing better, makes it rewarding to be part of 4Gold.

our athletes

Alpecin-Fenix

Alpecin-Fenix

Belgian professional cycling team

marc vds racing team

marc vds racing team

3-times world champion Moto2

Team Iko

Team Iko

Dutch professional ice skating team

S-Bikes Agu

S-Bikes Agu

Cycling team

Alberto Contador

Alberto Contador

Multiple Grand Tour winner

After months of testing the products I’m really happy to be part of 4Gold and to share the ambassadorial status with Mathieu. Although you leave professional cycling, in the end you train just as much or more than when you were active. With high quality products of 4Gold, you can perform at your best!

Bashir Abdi

Bashir Abdi

Belgian record holder & second fastest European on the marathon

It is time I believe that I can win gold at championships and that all the sacrifices and hard work will pay off in the end. So maybe there’s a certain symbolism in my collaboration with this upcoming brand. I am also sure that their specific knowledge can benefit my performances.

Kirsten Flipkens

Kirsten Flipkens

Semi finalist at Wimbledon & former top 13 player on the WTA rankings

After intensively testing the 4Gold products, I joined forces with them because I support their products and vision for 200%. As a top athlete you want to get the best out of yourself, and that’s where 4Gold definitely adds value for me. We share the same vision, passion and drive for the profession and the fact that the products are plant-based is also a great added value.

Liam EVERTS

Liam EVERTS

Belgian motocross rider

As a MX rider we train a lot in different countries and circumstances. I believe in 4Gold to support me optimally and to achieve beautiful things step by step. They convinced me with their scientific DNA based approach and qualitative good tasting supplements. I truly believe they are the right partner to reach my full potential.

Jens Schuermans

Jens Schuermans

3-time Belgian champion MTB XC

I am constantly striving to become the best. From the companies I work with, I expect them to constantly strive to become better as well. 4Gold was able to convince me fairly quickly because of their scientific approach, quality products and their values. These fit perfectly with who I am as a person.

Jed Beaton

Jed Beaton

Australian motocross rider

As a motocross athlete, I know that recovery is one of the most important things to help me perform at my best day in day out. That’s why I choose 4Gold, because I want to partner myself with people that supply me with the best products to keep me feeling in tip top shape. So obviously to have 4Gold on my side I see as a huge benefit which will help me do my job the best I possibly can. Thanks team!

Justin Vanhaevermaet

Justin Vanhaevermaet

Belgian professional football player

I have been using 4Gold products for the past year and a half and my performances have skyrocketed. I strongly believe in the influence of nutrition and the right supplementation on performances and recovery. As a professional football player in a competitive environment, I want to start a training or match in the best shape every day. Immediately attracted to the innovative vision of 4Gold, I can perfectly manage that. Only the best is good enough!

JEf VAn MEirhaeghe

JEf VAn MEirhaeghe

Belgian professional triathlete

I believe 4Gold is setting new benchmarks in sports nutrition. Their supporting products make sure I stay healthy and strong during long and hard training blocks. As one of the first 4Gold athletes, I hopped on the train early and to be a part of their story makes me feel immensely grateful.

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